My first talk EVER was TEDx.
But they didn’t want me because I positioned myself as a speaker:
They wanted me because I DIDN'T.
Most coaches tell you to show up as a speaker:
- Headshots
- A speaker reel
- A fancy one-pager
- A pitch-perfect speaker sheet
Yeah, I call bullsh*t.
I've worked with not-yet-famous speakers.
And I've worked with famous speakers like Guy Kawasaki.
One rule applies to both:
POSITIONING 👏 COMES 👏 FIRST 👏
Not SPEAKER positioning. EXPERT positioning.
I got TEDx without telling anyone I do keynotes.
I just shared hot takes about autism & ADHD.
Repeatedly. Consistently.
⤷ So before you get your speaker assets…
You need to know how to position yourself FIRST:
- WHY you (expertise + personality)
- WHAT you sell (keynotes are just the start)
- WHY now (what makes your message urgent?)
I've worked with speakers globally and ran marketing for a speaker startup.
I learned what works. I learned what doesn't.
So I created Stop Faking It to help speakers build sustainable businesses.
Consistent gigs. Consistent revenue.
(Not the "fake it till you make it" kind)
Stop Faking It is my 1:1 speaker branding program that gets you the positioning and visuals to, not just get booked.
But get booked, then REbooked.
Because one-off gigs don't build a business.
Here's what's included:
• 4 months together
• Biweekly 1:1 sessions
• Daily async support
• Building your expert brand on LinkedIn
• All my templates, prompts, and tools
• DFY visual brand, website and more
And yes, it works. Boy, do I have receipts:
→ BW: Sells fewer keynotes for MORE money.
→ CS: Repackaged her expertise. +40% revenue.
→ EG: Packaged talks as a course. +$4K/month.
Speaking of making money:
Bookers are filling 2026 speaker slots right now.
Ready to get your speaker branding + positioning sorted so you're one of them?
DM me “rebooked” and I’ll give you the details.
But they didn’t want me because I positioned myself as a speaker:
They wanted me because I DIDN'T.
Most coaches tell you to show up as a speaker:
- Headshots
- A speaker reel
- A fancy one-pager
- A pitch-perfect speaker sheet
Yeah, I call bullsh*t.
I've worked with not-yet-famous speakers.
And I've worked with famous speakers like Guy Kawasaki.
One rule applies to both:
POSITIONING 👏 COMES 👏 FIRST 👏
Not SPEAKER positioning. EXPERT positioning.
I got TEDx without telling anyone I do keynotes.
I just shared hot takes about autism & ADHD.
Repeatedly. Consistently.
⤷ So before you get your speaker assets…
You need to know how to position yourself FIRST:
- WHY you (expertise + personality)
- WHAT you sell (keynotes are just the start)
- WHY now (what makes your message urgent?)
I've worked with speakers globally and ran marketing for a speaker startup.
I learned what works. I learned what doesn't.
So I created Stop Faking It to help speakers build sustainable businesses.
Consistent gigs. Consistent revenue.
(Not the "fake it till you make it" kind)
Stop Faking It is my 1:1 speaker branding program that gets you the positioning and visuals to, not just get booked.
But get booked, then REbooked.
Because one-off gigs don't build a business.
Here's what's included:
• 4 months together
• Biweekly 1:1 sessions
• Daily async support
• Building your expert brand on LinkedIn
• All my templates, prompts, and tools
• DFY visual brand, website and more
And yes, it works. Boy, do I have receipts:
→ BW: Sells fewer keynotes for MORE money.
→ CS: Repackaged her expertise. +40% revenue.
→ EG: Packaged talks as a course. +$4K/month.
Speaking of making money:
Bookers are filling 2026 speaker slots right now.
Ready to get your speaker branding + positioning sorted so you're one of them?
DM me “rebooked” and I’ll give you the details.